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Can You Turn Any Piece of Boring, Dull, Lifeless Copy... Into Copy With Life, Energy, Spirit... So You Can Get... What does it say about our 'professional education' system when a training company, considered a world leader, puts out the kind of copy that wants to make you bang your head repeatedly against a rock solid wall? And hold on, because this is to sell a training course on Channel Marketing. Gulp Now whilst you get the headache tablets or chloroform on standby - (you think you're getting away with not filling your brain with this! I had to, and I think it's only fair that you too get to enjoy the fun) - just know someone was PAID to write this copy, someone had to confirm and agree it as being fit for mental consumption and then, to actually let it loose on the world! It is, a mad mad world. So here's the promo copy for the training course: ------------------------------------------------------------------------------------------------- Channel Marketing How to grow your pipeline with new channels and maximize their potential (WHAT?!! Why not speak simple plain English?) When the burden of production and distribution is significant, and selling necessitates more cooperation to increase success rates, (unbelievable!... somebody, please, wake me up or lock me up!)setting up (and strengthen) a channel marketing strategy will heighten your chances of growing your pipeline, reduce distribution costs, improve efficiency, expand your market base and increase your clients’ satisfaction. The best ways to approach developing channel marketing programs that can influence the sales process and how sales and marketing can work together to generate sales pipeline, sales opportunities and market awareness via channel partners.ZZZZZZZZZZZZZ This Channel Marketing course will cover all the essential aspects of modern channel marketing and how they relate to your marketing mix. ( What will I learn? By the end of the course you will have a solid understanding of:
See more at XXXXXXXXXXXXXXXXX Someone withhold a large part of this person's salary because they were responsible to creating that utterly boring piece of copy, which was to do with promoting... a training programme! Honestly, can you be more boring selling a training programme? Probably... YES! ----------------------------------------------------------------------------------------------- Double Yawn! But that's not all, because... -- they want people to... see more at...XXXXXXXXXX! Now here's the huge concern: There'll no doubt be people registering for this course. Possibly, in their droves. Why? They don't know any different. They don't know how to discriminate boring copy from great copy - they'll attend irrespective of the quality of material and information they'll receive. And that's because the company in question has, by whatever ways and means, enough footfall to get their boring tribe into a brain dead boring environment, and then, deliver a brain-dead boring presentation. Yes. This is the current state of marketing professionalism and education here in London. And guess what? Marketing professionals attending such presentations will be speaking to each other about it all. The blind leading the blind. The dumb leading the dumb. So let's see how to punch up a little of this drab copy in a way has a prospect for this course, energised and excited to attend. (And remember, no matter how good the copy is, if the goods or services aren't of good quality, aren't of a good standard, then it's all been a giant, expensive waste. And there's PLENTY of that... everywhere) --------------------------- Invest in Our Premium Training And You'll Have All You Need to Know To Become a Deeply Knowledgeable Channel Marketing Expert Here's a little of what you'll gain when you attend this profitable, skill boosting training:
What do you notice about this piece of copy compared to the original? Yes, I did away with the preamble bumbling and shot straight into the bullets. (Many times, one can create a series of bullets for an entire promotion, and get better results than an ambling wandering piece of copy that has no spirit, energy or substance to it) It's concise (no disjointed, out of context, unnecessary words) It's benefit oriented. (The reader knows exactly what they'll get/receive from the training) Note; the bullets are essentially the same as in the original piece of copy, though framed in terms of what each bullet means for the attendee by way of a specific outcome that's personal to them. The communication bullets are clearer, fuller and more expressive. Better word selection It's conversationally engaging. There's eye relief (The visual effect of the copy doesn't have your eyes being bored. Ever heard that said in that way before?) It's anything but boring. (The number ONE marketing sin) And... it may actually want to make you click to find out more. If you have something to say, something to convey, something to sell, then why not say it in the most powerful, engaging, compelling way possible? Why do it any other way! www.RajaHireker.com |